Interview with Natalie Gentile of King Kidlet

For many expectant parents, registering for baby gear is a daunting process. There’s just so many products on the market, and with a ton of options to choose from, it can be overwhelming to even start. Today we’re featuring Natalie Gentile of King Kidlet. She helps expectant and new parents navigate the baby gear maze.


BC: Thanks so much for chatting with us today Natalie! So for those who don't know, you're a Baby Gear & Registry Consultant. Which means, Natalie is your go to if you're finding yourself super overwhelmed with all the products on the market, and what to make the best use of your registry. Natalie, how did you get started with your business? What brought you to this work?


N: For years as a nanny I did much of the product research and gear purchasing for the family I worked for. So when my best friend became pregnant with her first child, she asked for my help with creating her baby registry. I quickly realized there were many expectant parents in need of help navigating the baby product market. Walking up and down the aisles of a big baby store can be overwhelming so it’s really helpful to have a gear expert and trusted source to guide you through the registry process. I love to say baby gear is not one-size-fits-all-families and all too often new parents end up with gear that is either unnecessary or isn’t right for them. I focus on helping parents choose products that are suited to their lifestyle, space, and esthetic.


BC: What is the number one registry question that expectant parents have?


N: Do I really need everything on the registry check-list? The short answer is no, all you absolutely need is a car seat, diapers and something to feed your baby. The long answer is, you most likely want more than the bare essentials so let’s figure out which items are going to be necessary for your family. That’s where the consulting comes into play and meeting with families to discuss their specific needs.


BC: What are your current go-to faves for newborn essentials? I know how trying those first few weeks can be- any life savers your recommend to parents?


N: Those first weeks can be very trying! I recommend preparing for the fourth trimester with four essential products. First, a good swaddle is a must! Keeping baby snug comforts them and cuts down on fussiness. Second, a baby carrier or wrap allows you to hold baby close while still having two free hands. White noise is a life-saver because for many babies it means longer, sounder sleep. And somewhere safe to place baby because there are going to be times when you need to put your baby down! I’m a huge fan of the Dock-A-Tot and recommend it to all my clients.


BC: What should an expectant family reach out to create their registry? At what point in the pregnancy is it a good idea to tackle this project?


N: Early in the second trimester is a great time to start thinking about a registry. If you plan to have a baby shower, you’ll want your registry completed with plenty of time for guests to make their purchases. Another good reason to complete a registry and start purchasing items well before your due date is that often gear will be on backorder and once that nesting instinct kicks in, you won’t want to be waiting around!


BC: Anything else you'd like to add?


N: One of my favorite registry tips is that you can register for more than just the items you see in the store! Whether it be a birthing or breastfeeding class, a diaper subscription or a postpartum doula, get creative with your registry! You can even register for King Kidlet services through Babylist!

About Natalie Gentile + King Kidlet

King Kidlet was founded to help expectant parents make informed decisions while preparing their home for baby. To make the transition into parenthood less confusing and time-consuming, King Kidlet guides new parents through an unfamiliar and saturated baby-product market, developing registries tailored to fit the specific needs and personal styles of families living in the city.

You can learn more about Natalie Gentile at: King Kidlet

Jen Mayer